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Struggling to Reach Your Goals?


I am always available to answer your questions about our consultations, mentorships, coaching processes and projects. I will help you achieve your goals and develop a stronger mind.



  • Land a Promotion: Develop leadership skills and increase visibility in the company to secure a promotion within the next year.
  • Career Change: Transition to a new industry that aligns more closely with personal passions and values within the next six months.
  • Skill Development: Acquire new skills or certifications relevant to the desired career path, such as learning a new programming language or earning a project management certification.
  • Increase Self-Awareness: Engage in regular reflective practices and feedback gathering to understand personal strengths, weaknesses, and areas for growth.
  • Improve Emotional Intelligence: Work on recognizing, understanding, and managing personal emotions and the emotions of others to improve interpersonal relationships.
  • Develop Resilience: Build strategies to bounce back from setbacks and challenges more effectively, fostering a growth mindset.
  • Enhance Team Communication: Implement regular team meetings and feedback sessions to improve transparency and collaboration within the team.
  • Improve Decision-Making: Develop a framework for making more strategic and timely decisions that positively impact the team and projects.
  • Foster a Positive Team Culture: Create initiatives that promote a positive work environment, such as team-building activities and recognizing team achievements.
  • Navigate a Major Move: Plan and execute a move to a new city, including finding housing, establishing a social network, and transitioning jobs.
  • Adjust to Parenthood: Prepare for and adapt to the life changes that come with starting a family, balancing personal and professional responsibilities.
  • Plan for Retirement: Develop a comprehensive retirement plan that includes financial planning, lifestyle adjustments, and personal fulfillment activities.
  • Achieve a Fitness Goal: Train to complete a marathon, incorporating a structured training program and nutritional plan.
  • Adopt Healthier Eating Habits: Implement a balanced diet plan, reducing processed foods and increasing intake of fruits, vegetables, and whole foods.
  • Manage Stress: Develop a daily mindfulness or meditation practice to reduce stress levels and improve overall mental well-being.
  • Increase Revenue: Set a goal to increase business revenue by 20% in the next fiscal year through new product launches and marketing strategies.
  • Expand Market Presence: Enter two new markets or geographical areas within the next 18 months, conducting market research and establishing local partnerships.
  • Improve Customer Satisfaction: Implement a customer feedback system to improve products or services and increase customer satisfaction scores by 15%.
  • Debt Reduction: Create a plan to pay off $10,000 in credit card debt within the next two years.
  • Savings Plan: Save for a down payment on a house by setting aside $500 monthly into a savings account.
  • Retirement Planning: Maximize retirement contributions to ensure a comfortable lifestyle post-retirement, aiming to have $500,000 in retirement savings by age 60.
  • Strengthen Family Bonds: Schedule weekly family activities or dinners to enhance closeness and communication.
  • Build a Supportive Friend Network: Make an effort to meet new people and nurture friendships by participating in community or interest-based groups.
  • Improve Communication in a Relationship: Work on active listening and expressing needs and feelings more clearly to improve the quality of a romantic relationship.
  • Implement a Time Management System: Use tools and techniques, such as time blocking or the Pomodoro Technique, to manage time more effectively.
  • Reduce Procrastination: Identify triggers of procrastination and implement strategies to overcome them, aiming to complete tasks ahead of deadlines.
  • Increase Daily Productivity: Set and achieve three main tasks each day to improve overall productivity and work towards larger goals.
  • Deliver a Public Speech: Prepare and deliver a speech in front of a large audience, working on delivery, engagement, and overcoming stage fright.
  • Participate Actively in Meetings: Aim to contribute constructively in every meeting attended, increasing visibility and confidence in professional settings.
  • Build Self-Confidence: Engage in daily affirmations and challenge negative self-talk to build a stronger sense of self-confidence and self-esteem.



Marianna Moraes
Marianna Moraes
PhD in Neurology / General Neurology / Neuro-rheumatology
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Toco came into my life at a very important moment and, as I've already told him a few times, it was a turning point. Before the mentoring, I was a bunch of scattered ideas, confused feelings, and amidst this mess, I was stuck in a tangle that I had created and was enlarging. Throughout our conversations, he helped me find each loose end, each limiting belief, and, by facing them with me and being there with me at every step of the process, he helped me move forward (I spent years feeling like I wasn't getting anywhere). Mentoring with Toco for me is literally a gift, one of those that change our lives, one of those that when we remember we received it, a smile automatically comes to our face simply because it makes us feel so good. So, Toco, I thank you for your words, for your sensitivity, for your knowledge and patience to continue with me!! I hope other people can also receive this gift of having him as a Mentor!!
Tatiana Valerio
Tatiana Valerio
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In 2022, I began my systematic studies on happiness through a lato sensu specialization course. Since then, I have been reading books, scientific articles, participating in events, giving workshops and lectures, and I recently enrolled to earn a certification in happiness (Happiness Fit), with Toco, whom I already knew and followed on social media. As a researcher, I must say that what fascinates me the most about this certification is the theoretical depth. Toco, as we affectionately call our teacher, moves beyond the surface and dives deep into studies that theoretically underpin the data and concepts discussed. Anyone looking to earn a robust certification in the science of happiness will certainly enjoy Happiness Fit.
Paulo Manfroi
Paulo Manfroi
CEO Latin America at TK Elevator
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Toco sees opportunities where most people don't. He faces his fears, adventures and tries new things very easily. He has many talents, precisely because he is always experimenting and developing himself. It's amazing how well he does things in different areas. He has skills, he exposes himself, he tests himself. That's why he's always motivated and always thinking about new things he can do. We learn only by listening and watching, Toco helps us to have a different vision and perspective. He is an inspiration for those who want to get out of the ordinary.
Roberta Codignoto
Roberta Codignoto
External member of the Integrity Committee of Petrobras / Advisor to the Ethics Commission Presidency of the Republic of Brazil
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What can be said about Horacio Coutinho, our dear Toco, that would truly reflect his personal and professional significance? He is not only a unique individual with joy and kindness in his heart, which are rare in today's world, but also one of the most well-rounded professionals I've met in years. A talented writer who touches our deepest emotions (his book "Letters from an Endless Summer" is a must-read), he's also a content creator, mentor, marketer, chef, surfer, and volunteer. His exceptional communication skills and ability to help professionals connect with sought-after happiness stand out. I was lucky to experience his professional mentorships, where he uses his vast experience and continuous study to enhance our best selves. His journey and example are commendable, and those who participate in his mentorship and professional development programs are indeed fortunate. Highly recommended!
Flavia Azeredo
Flavia Azeredo
Business Consultant
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Toco was one of those pleasant surprises in life... a friend, who was already his mentee, gifted me a session. I'm very skeptical, and I confess that I went into this conversation somewhat disbelieving. I didn't quite understand his proposal... I, who had undergone psychoanalysis for many years, didn't believe that "specific exercises" could help me so much at that point in my life. What was supposed to be a single conversation (out of consideration for my friend's gift) turned into 12 conversations (or more)... a good image to illustrate these conversations is as if we were untangling a ball of yarn, little by little, patiently. Toco helped me find a more peaceful and effective way, within myself. Thank you, Toco, for the incredible journey of self-discovery you provided me.
Ana Maria Arci
Ana Maria Arci
Public Relations
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Toco is the definition of happiness personified! In his mentorship, he teaches that happiness is not about perfection... it may not exist every day, every moment of life, however, it's possible to seek tools within ourselves, changing thoughts and behaviors, and deconstructing limiting beliefs, in order to live better days. I'm on this journey, discovering myself, getting to know me, and developing skills I didn't even know I had. Modifying some goals, adjusting others according to my reality, besides doing what I enjoy the most, which is exchanging experiences with other participants. I recommend that everyone get to know this beautiful work done by this incredible person!
Ana Carolina Passos
Ana Carolina Passos
Environmental Analyst
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I met Toco in person at a free mentorship called Treemestre, and it was transformative to examine all aspects of life and learn to assess and manage more tangible expectations. Since the beginning of this year, I have been participating in daily activities of Happiness Fit, and my outlook on life has changed significantly for the better! Toco undoubtedly teaches what he lives, which is why the methodology works so well when applied according to instructions. I highly recommend Toco for courses, mentorships, and other activities related to happiness.



I’ve spent my recent years directly assisting hundreds of individuals, and indirectly thousands, to perform better in their personal and professional lives. 

Moreover, I continue to dedicate all my studies and thoughts to implementing concepts that enable us to achieve more goals, live better, and with greater well-being.


  • CEO and Founder of Happiness FIT
  • ICF – International Coach Federation – Member and Certified
  • Personal Development Coach and Mentor with over 1000 coaching hours
  • Author | Speaker | Writer and Columnist


  • MANAGING HAPPINESS – Harvard University
  • THE SCIENCE OF HAPPINESS – University of Berkeley

I'm available to help you. If you would like to speak with me, fill out a free consultation form, or call me (858) 499-9249