CORPORATE – Horácio TOCO

ABOUT ME

My name is Horácio Coutinho, but since my birth, I’ve been nicknamed TOCO. Feel free to call me that.

I’ve spent my recent years directly assisting hundreds of individuals, and indirectly thousands, to enhance their performance in both their personal and professional lives.

Furthermore, I continue to dedicate all my studies and thoughts to implementing concepts that enable us to live better and with greater well-being.

SOME OF MY ACHIEVEMENTS

A BRIEF SUMMARY

I am a Life and Personal Development Coach, accredited and a member of the ICF (International Coaching Federation), with over 1,000 hours of coaching sessions under my belt. I am the creator of the “THE LIFE YOU’VE ALWAYS WANTED” methodology, and my content has reached thousands of people across more than 10 countries through courses, group programs, and individual mentorships.

I hold certifications in “Managing Happiness” from Harvard University and “The Science of Happiness” from the University of Berkeley in California.

I am also a columnist for Vida Simples magazine and the author of the book “Letters from an Endless Summer”.

Additionally, I have over 20 years of experience in advertising, focusing on Marketing. Some of the projects I have worked on were awarded the Top de Marketing by ADVB, recognized by the UN for social projects, and have received various other national and international awards.

Today, I live my “Summer Never Ends” in San Diego, California.

#SUMMERNEVERENDS

It’s a metaphor grounded in the principle that summer may give way to other seasons, but if we know how to love and live through all moments of this cycle, our favorite season will return.

Similarly, our lives are filled with joyful moments as well as immense challenges.

My aim is to use tools, activities, and an original methodology to help you cast a loving glance at your existence and connect with your values.

This allows the paths to your happiness and a good life to become clearer and more authentic.

MY WAY

For nearly a decade, I’ve been working with individual mentorships and developing courses, mentorships, and programs for those seeking to forge a path towards a happier and more authentic life.

During this time, I’ve witnessed the transformation of hundreds of people’s lives.

I’ve also noticed that, with each passing year, the challenges seem to grow for all of us, especially when we’re caught in unbearable paces of work, tasks, commitments, and responsibilities.

Therefore, I’ve designed a program differently, bringing mentees into a more peaceful environment, with a modern methodology tailored for adults.

All this so you can look at your life and the paths you wish to pursue for it with affection and calm.

SEE WHAT SOME OF THE THOUSANDS OF PEOPLE WHO HAVE BEEN IMPACTED BY MY WORK HAVE TO SAY

Toco came into my life at a very important moment and, as I've already told him a few times, it was a turning point. Before the mentoring, I was a bunch of scattered ideas, confused feelings, and amidst this mess, I was stuck in a tangle that I had created and was enlarging. Throughout our conversations, he helped me find each loose end, each limiting belief, and, by facing them with me and being there with me at every step of the process, he helped me move forward (I spent years feeling like I wasn't getting anywhere). Mentoring with Toco for me is literally a gift, one of those that change our lives, one of those that when we remember we received it, a smile automatically comes to our face simply because it makes us feel so good. So, Toco, I thank you for your words, for your sensitivity, for your knowledge and patience to continue with me!! I hope other people can also receive this gift of having him as a Mentor!!

In 2022, I began my systematic studies on happiness through a lato sensu specialization course. Since then, I have been reading books, scientific articles, participating in events, giving workshops and lectures, and I recently enrolled to earn a certification in happiness (Happiness Fit), with Toco, whom I already knew and followed on social media. As a researcher, I must say that what fascinates me the most about this certification is the theoretical depth. Toco, as we affectionately call our teacher, moves beyond the surface and dives deep into studies that theoretically underpin the data and concepts discussed. Anyone looking to earn a robust certification in the science of happiness will certainly enjoy Happiness Fit.

Toco sees opportunities where most people don't. He faces his fears, adventures and tries new things very easily. He has many talents, precisely because he is always experimenting and developing himself. It's amazing how well he does things in different areas. He has skills, he exposes himself, he tests himself. That's why he's always motivated and always thinking about new things he can do. We learn only by listening and watching, Toco helps us to have a different vision and perspective. He is an inspiration for those who want to get out of the ordinary.

What can be said about Horacio Coutinho, our dear Toco, that would truly reflect his personal and professional significance? He is not only a unique individual with joy and kindness in his heart, which are rare in today's world, but also one of the most well-rounded professionals I've met in years. A talented writer who touches our deepest emotions (his book "Letters from an Endless Summer" is a must-read), he's also a content creator, mentor, marketer, chef, surfer, and volunteer. His exceptional communication skills and ability to help professionals connect with sought-after happiness stand out. I was lucky to experience his professional mentorships, where he uses his vast experience and continuous study to enhance our best selves. His journey and example are commendable, and those who participate in his mentorship and professional development programs are indeed fortunate. Highly recommended!

Toco was one of those pleasant surprises in life... a friend, who was already his mentee, gifted me a session. I'm very skeptical, and I confess that I went into this conversation somewhat disbelieving. I didn't quite understand his proposal... I, who had undergone psychoanalysis for many years, didn't believe that "specific exercises" could help me so much at that point in my life. What was supposed to be a single conversation (out of consideration for my friend's gift) turned into 12 conversations (or more)... a good image to illustrate these conversations is as if we were untangling a ball of yarn, little by little, patiently. Toco helped me find a more peaceful and effective way, within myself. Thank you, Toco, for the incredible journey of self-discovery you provided me.

Toco is the definition of happiness personified! In his mentorship, he teaches that happiness is not about perfection... it may not exist every day, every moment of life, however, it's possible to seek tools within ourselves, changing thoughts and behaviors, and deconstructing limiting beliefs, in order to live better days. I'm on this journey, discovering myself, getting to know me, and developing skills I didn't even know I had. Modifying some goals, adjusting others according to my reality, besides doing what I enjoy the most, which is exchanging experiences with other participants. I recommend that everyone get to know this beautiful work done by this incredible person!

I met Toco in person at a free mentorship called Treemestre, and it was transformative to examine all aspects of life and learn to assess and manage more tangible expectations. Since the beginning of this year, I have been participating in daily activities of Happiness Fit, and my outlook on life has changed significantly for the better! Toco undoubtedly teaches what he lives, which is why the methodology works so well when applied according to instructions. I highly recommend Toco for courses, mentorships, and other activities related to happiness.

ABOUT ME

SOME OF MY ACHIEVEMENTS

A BRIEF SUMMARY

#SUMMERNEVERENDS

MY WAY

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